Giant fight : customer churn prediction in traditional broadcast industry
Yixin Li, Bingzhang Hou, Yue Wu, Donglai Zhao, Aoran Xie, Peng Zou
| Year of publication: |
2021
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|---|---|
| Authors: | Li, Yixin ; Hou, Bingzhang ; Wu, Yue ; Zhao, Donglai ; Xie, Aoran ; Peng, Zou |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 630-639
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| Subject: | Cable networks provider | Customer behavior | Customer churn | Customer relationship management | Customer retention | Data mining | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Data Mining | Kabelfernsehen | Cable television | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.01.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012545031