Global airline alliances, value propositions, and strategic misdirection at Swissair, a clinical study: 1994–2001
Year of publication: |
2008
|
---|---|
Authors: | Baliga, Ram ; Santalainen, Timo ; Lottenbach, David C. |
Published in: |
International Journal of Revenue Management. - Inderscience Enterprises Ltd, ISSN 1474-7332. - Vol. 2.2008, 2, p. 180-200
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | airlines | strategy | value proposition | network carriers | airline alliances | strategic misdirection | Swissair | aviation industry | deregulation | business models |
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