Global approaches to the service business in manufacturing companies
Year of publication: |
2011
|
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Authors: | Kucza, Gunther ; Gebauer, Heiko |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 7, p. 472-483
|
Subject: | Industrie | Manufacturing industries | Leistungsbündel | Bundling strategy | Dienstleistungsmanagement | Service management | Multinationales Unternehmen | Transnational corporation | Organisationsstruktur | Organizational structure |
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