Managing industrial service offerings in global business markets
Year of publication: |
2011
|
---|---|
Authors: | Kowalkowski, Christian ; Kindström, Daniel ; Brehmer, Per-Olof |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 3, p. 181-192
|
Subject: | Leistungsbündel | Bundling strategy | Multinationales Unternehmen | Transnational corporation | Dienstleistungsmanagement | Service management | Organisationsstruktur | Organizational structure |
-
Global approaches to the service business in manufacturing companies
Kucza, Gunther, (2011)
-
Internationales Management industrieller Dienstleistungen
Beckenbauer, Bernold, (2006)
-
Freiling, Jörg, (2016)
- More ...
-
Managing industrial service offerings : requirements on content and processes
Kowalkowski, Christian, (2009)
-
Managing industrial service offerings in global business markets
Kowalkowski, Christian, (2011)
-
Service infusion as agile incrementalism in action
Kowalkowski, Christian, (2012)
- More ...