Global brand identity
Year of publication: |
2006
|
---|---|
Authors: | Friese-Greene, Niclas |
Published in: |
Manual of international marketing. - Wiesbaden : Gabler [u.a.], ISBN 3-8349-0039-7. - 2006, p. 23-38
|
Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Markenimage | Brand image |
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