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Glonal Brand Identity : einhei...
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Glonal Brand Identity : einheitliche Markenidentität mit globaler Attraktivität und lokaler Relevanz
Niclas Friese-Greene
Year of publication:
2006
Authors:
Friese-Greene, Niclas
Published in:
Praxishandbuch internationales Marketing
. - Wiesbaden : Gabler [u.a.], ISBN 3-8349-0038-9. - 2006, p. 23-39
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Type of publication:
Article
Language:
German
Notes:
Literaturangaben
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003320342
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