Global brand ownership : the mediating roles of consumer attitudes and brand identification
Year of publication: |
September 2016
|
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Authors: | Bartsch, Fabian ; Diamantopoulos, Adamantios ; Paparoidamis, Nicholas G. ; Chumpitaz Caceres, Rubén |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3629-3635
|
Subject: | Consumer behavior | Consumer dispositions | Global brands | Brand identification | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Internationales Marketing | International marketing |
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