Global brands: does familiarity breed contempt?
Year of publication: |
2003
|
---|---|
Authors: | Johansson, Johny K. ; Ronkainen, Ilkka A. |
Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84064-946-1. - 2003, p. 279-293
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Internationales Marketing | International marketing |
-
Steenkamp, Jan-Benedict E. M., (2014)
-
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter, (2014)
-
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca, (2013)
- More ...
-
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V., (2008)
-
Cognitive and Affective Reactions of U.S. Consumers to Global Brands
Dimofte, Claudiu V., (2008)
-
Negative Country-of-Origin Effects: The Case of the New Russia
Johansson, Johny K., (1994)
- More ...