Extent: | 1 Online-Ressource (8 p) |
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Series: | ADVANCES IN CONSUMER RESEARCH ; Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Association for Consumer Research, 2010 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 31, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.1800342 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; Z10 - Cultural Economics. General |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013127805