Global Internet marketing strategy : framework and managerial insights
Year of publication: |
2005
|
---|---|
Authors: | Iyer, Gopalkrishnan R. |
Published in: |
Advances in electronic marketing. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-321-9. - 2005, p. 84-102
|
Subject: | Marketingmanagement | Marketing management | Internet | Online-Marketing | Internet marketing | Welt | World | Electronic Commerce | E-commerce |
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