Global marketing : a decision-oriented approach
Year of publication: |
2004 ; 3. ed.
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Authors: | Hollensen, Svend |
Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
Subject: | Exportmarkt | Internationales Marketing |
Description of contents: | Table of Contents [gbv.de] |
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Helm, Roland, (1997)
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Pezoldt, Kerstin, (2006)
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Bogner, Thomas, (2004)
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Global marketing : a market-responsive approach
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