Global marketing
Mark C. Green (Simpson College), Warren J. Keegan (Late, Pace University)
| Year of publication: |
[2020] ; Tenth edition, global edition
|
|---|---|
| Authors: | Green, Mark C. ; Keegan, Warren J. |
| Publisher: |
Harlow, England : Pearson |
| Subject: | Internationales Marketing | International marketing | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | 627 Seiten Diagramme, Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 978-1-292-30402-1 ; 1-292-30402-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012404516