Understanding marketing : a European casebook
by Celia Phillips ; Ad Pruyn ; Marie-Paule Kestemont
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Phillips, Celia M. (contributor) ; Pruyn, Ad (contributor) ; Kestemont, Marie-Paule (contributor) |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Marketing | Europe | Case studies | Export marketing | Europa | Internationales Marketing | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 214 S. : graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-86093-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004711266