Global marketing
Warren J. Keegan; Mark C. Green
| Year of publication: |
2008 ; 5. ed., Pearson internat. ed.
|
|---|---|
| Authors: | Keegan, Warren J. ; Green, Mark C. |
| Publisher: |
London [u.a.] : Pearson Prentice Hall |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 643 S. Ill., graph. Darst., Kt. 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-13-175434-3 ; 0-13-813386-7 ; 978-0-13-813386-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003561674