Global marketing
Warren J. Keegan; Mark C. Green
| Year of publication: |
2011 ; 6. ed., global ed.
|
|---|---|
| Authors: | Keegan, Warren J. ; Green, Mark C. |
| Publisher: |
Boston : Pearson |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 621 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: Harlow: Prentice Hall, 2007 Erscheint: 01. Maerz 2010 |
| ISBN: | 0-13-704268-X ; 978-0-13-704268-5 ; 978-0-273-75607-1 ; 0-27-375607-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003945408