Global marketing management
Warren J. Keegan
| Year of publication: |
2002 ; 7. ed
|
|---|---|
| Authors: | Keegan, Warren J. |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Subject: | Internationales Marketing | International marketing | Theorie | Theory | Welt | World | USA | United States | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 617 S Ill., graph. Darst., Kt 27 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-13-033271-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001543303