Global marketing management
Warren J. Keegan. With Elyse Arnow Brill
| Year of publication: |
2014 ; 8. ed., internat. ed.
|
|---|---|
| Authors: | Keegan, Warren J. |
| Other Persons: | Brill, Elyse Arnow (contributor) |
| Publisher: |
Harlow : Pearson Education Ltd. |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 479 S. graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-273-76868-9 ; 978-0-273-76868-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009767733