Global marketing management
Year of publication: |
[2023] ; Ninth edition
|
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Authors: | Kotabe, Masaaki ; Helsen, Kristiaan |
Publisher: |
Hoboken, NJ : Wiley |
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Globalisierung | Internationaler Wettbewerb | Multinationales Unternehmen | Produktmanagement |
Description of contents: |
New chapters on emerging markets, internet marketing, and corporate social responsibility
Table of Contents [gbv.de]
; Description [swbplus.bsz-bw.de]
|
Extent: | xxxiv, 728 Seiten, Seite I-1-I-34 Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes index |
ISBN: | 978-1-119-88876-5 ; 978-1-119-88875-8 |
Classification: | Außenwirtschaft: Allgemeines ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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Kotabe, Masaaki, (2008)
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Kotabe, Masaaki, (2020)
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Pezoldt, Kerstin, (2009)
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Kotabe, Masaaki, (2020)
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Theoretical paradigms, issues, and debates
Kotabe, Masaaki, (2009)
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Kotabe, Masaaki, (2011)
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