Global marketing of industrial products: Are interpersonal relationships always critical?
Year of publication: |
2006
|
---|---|
Authors: | Iyer, Gopalkrishnan R. ; Sharma, Arun ; Evanschitzky, Heiner |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 35.2006, 5, p. 611-620
|
Saved in:
Saved in favorites
Similar items by person
-
Personal selling of high-technology products : the solution-selling imperative
Sharma, Arun, (2008)
-
Solution selling on high technology products
Sharma, Arun, (2010)
-
A framework for offshoring marketing processes in business-to-business marketing relationships
Sharma, Arun, (2009)
- More ...