Solution selling on high technology products
Year of publication: |
2010
|
---|---|
Authors: | Sharma, Arun ; Iyer, Gopalkrishnan R. ; Evanschitzky, Heiner |
Published in: |
Marketing von Solutions : innovative Ansätze und Best Practices. - Wiesbaden : Gabler, ISBN 978-3-8349-2193-2. - 2010, p. 61-82
|
Subject: | Hochtechnologie | High technology | Leistungsbündel | Bundling strategy | Beziehungsmarketing | Relationship marketing | Anforderungsprofil | Occupational profile | Verkaufspersonal | Salespeople |
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