Global marketing strategies of born globals and globalising internationals in the ICT field
Mika Gabrielsson; Peter Gabrielsson
| Year of publication: |
2003
|
|---|---|
| Authors: | Gabrielsson, Mika ; Gabrielsson, Peter |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 12.2003, 3/4, p. 123-145
|
| Subject: | Internationales Marketing | International marketing | IKT-Sektor | ICT industry |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001861841