Globalizing internationals: standardization of product and marketing strategies in the ICT field
Year of publication: |
2003
|
---|---|
Authors: | Gabrielsson, Peter ; Gabrielsson, Mika |
Published in: |
Internationalization : firm strategies and management. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-0671-8. - 2003, p. 100-119
|
Subject: | Informationstechnik | Information technology | Standardisierung | Standardization | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | IKT-Sektor | ICT industry | Globalisierung | Globalization | Welt | World |
-
Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta, (2017)
-
China and global ICT standardisation and innovation
Williams, Robin, (2011)
-
Standard essential patents and global ICT value chains with a focus on the catching-up of China
Laer, Maximilian Karl Eberhard von, (2022)
- More ...
-
Gabrielsson, Peter, (2005)
-
Gabrielsson, Peter, (2008)
-
Internet-based sales channel strategies of born global firms
Gabrielsson, Mika, (2011)
- More ...