Global Marketing Strategy: The case of a born global software firm in Colombia
Year of publication: |
2010
|
---|---|
Authors: | Fuerst, Sascha |
Published in: |
REVISTA CIENCIAS ESTRATÉGICAS. - UNIVERSIDAD PONTIFICIA BOLIVARIANA. - 2010
|
Publisher: |
UNIVERSIDAD PONTIFICIA BOLIVARIANA |
Subject: | Born global | international entrepreneurship | global marketing strategy | Colombia |
-
Sekliuckiene, Jurgita, (2015)
-
Leblon cachaça : a born global in traditional industry
Coelho, Bruno Viana, (2014)
-
Johnson, Steven, (2012)
- More ...
-
Country institutional profiles : evidence from Colombian software exporters
Torkkeli, Lasse, (2018)
-
Exploring the enablers and microfoundations of international knowledge transfer
Rios-Ballesteros, Nathalia, (2021)
-
Shipstra: The lean start‐up of a digital freight‐forwarding marketplace
Giraldo‐Diaz, Jorge Mario, (2019)
- More ...