Global Procurement: Motivations and Strategy
Year of publication: |
1994
|
---|---|
Authors: | Rajagopal, Shan ; Bernard, Kenneth N. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 12.1994, 9, p. 4-17
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive advantage | Decision making | Global marketing | Globalization | International sourcing | Management information | Marketing communications | Purchasing | Strategic planning |
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