Global product : strategy, product lifecycle management and the billion customer question
John Stark
| Year of publication: |
c 2007
|
|---|---|
| Authors: | Stark, John |
| Publisher: |
London : Springer |
| Subject: | Strategisches Management | Strategic management | Produktmanagement | Product management | Globalisierung | Globalization | Produktlebenszyklus | Product life cycle | Portfolio-Management | Portfolio selection | Produktpolitik | Portfoliomanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIII, 215 S. graph. Darst. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-84628-914-9 ; 978-1-84628-914-9 ; 978-1-84628-915-6 |
| Classification: | Fertigung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003439031