Global reputation management : understanding and managing reputation as shared value across borders
Year of publication: |
2019
|
---|---|
Authors: | Kelley, Keith James ; Thams, Yannick |
Published in: |
Global aspects of reputation and strategic management. - Bingley, UK : Emerald, ISBN 978-1-78754-314-0. - 2019, p. 23-48
|
Subject: | Global reputation management | Creating shared value | Corporate reputation | Country reputation | Industry reputation | Signaling theory | Reputation | Firmenimage | Corporate Social Responsibility | Corporate social responsibility | Welt | World |
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