Global sport marketing : contemporary issues and practice
ed. by Michel Desbordes and André Richelieu
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Desbordes, Michel (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketing | Sport | International | Internationales Marketing | Sports--Marketing--Cross-cultural studies. | Sports and globalization--Cross-cultural studies. | Sports--Economic aspects--Cross-cultural studies. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 194 S. : graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-415-50720-2 ; 0-415-50720-0 |
| Source: |
Persistent link: https://www.econbiz.de/10009542835