Global strategy ... in a world of nations?
George S. Yip
| Year of publication: |
2006
|
|---|---|
| Authors: | Yip, George S. |
| Published in: |
International marketing ; Vol. III. - London [u.a.] : SAGE. - 2006, p. 215-234
|
| Subject: | Internationales Marketing | International marketing | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410918