Global success in sport: the effective marketing and branding of the UEFA Champions League
Year of publication: |
2007
|
---|---|
Authors: | Holt, Matthew |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 9.2007, 1, p. 46-56
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | UEFA Champions League | global sport |
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