Global text project: new horizons in textbook marketing
Year of publication: |
2009
|
---|---|
Authors: | Pitt, Leyland F. ; Nel, Deon ; van Heerden, Gene ; Chan, Anthony |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 27.2009, 3, p. 297-307
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Publishing | Information operations | Text retrieval | Information media | Globalization | Internet |
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