Globale Marken und CSRKommunikation in sozialen Netzwerken : eine institutionenökonomische Interpretation
Year of publication: |
2013
|
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Authors: | Meyer, Judith |
Publisher: |
Würzburg : Betriebswirtschaftliches Inst., Lehrstuhl für BWL und Marketing |
Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Institutionenökonomik | Institutional economics | Theorie | Theory |
Extent: | Online-Ressource (VI, 85 S.) graph. Darst. |
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Series: | Research papers on marketing strategy. - Würzburg : [Verlag nicht ermittelbar], ZDB-ID 2603422-0. - Vol. 6 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | German |
Notes: | Systemvoraussetzungen: Acrobat Reader |
ISBN: | 978-3-00-042965-1 |
Other identifiers: | hdl:10419/78445 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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