Globalisation Strategies: Their Implementation
Year of publication: |
1991
|
---|---|
Authors: | Meffert, Heribert ; Bloch, Brian |
Published in: |
Industrial Management & Data Systems. - MCB UP Ltd, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 91.1991, 5, p. 3-9
|
Publisher: |
MCB UP Ltd |
Subject: | Corporate culture | International marketing | Strategic planning |
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