Globalization, consumer tensions, and the shaping of consumer culture in India
Year of publication: |
2012
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Authors: | Eckhardt, Giana M. ; Mahi, Humaira |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 32.2012, 3, p. 280-294
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Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Marketingmanagement | Marketing management | Indien | India |
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