Globalization of retailing
Year of publication: |
2004
|
---|---|
Authors: | Bell, David E. ; Lal, Rajiv ; Salmon, Walter J. |
Published in: |
The global market : developing a strategy to manage across borders. - San Francisco, Calif. : Jossey-Bass, ISBN 0-7879-6857-9. - 2004, p. 288-312
|
Subject: | Carrefour <Firma> | Wal-Mart Stores | Koninklijke Ahold <Zaandam> | Einzelhandel | Retail trade | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Strategisches Management | Strategic management |
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