Globalization or localization of consumer preferences : the case of hotel room booking
Wei Liu; Basak Denizci Guillet; Qu Xiao; Rob Law
| Year of publication: |
2014
|
|---|---|
| Authors: | Liu, Wei ; Guillet, Basak Denizci ; Xiao, Qu ; Law, Rob |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 41.2014, p. 148-157
|
| Subject: | Globalization | Localization | Hotel room booking | Conjoint analysis | Hotellerie | Hotel industry | Conjoint-Analyse | Konsumentenverhalten | Consumer behaviour | Globalisierung |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010239927