Globally standardised versus locally adapted packaging : a case study at Sony Ericsson Mobile Communications AB
Fredrik Nilsson, Magnus Fagerlund and Jonas Körner
| Year of publication: |
2013
|
|---|---|
| Authors: | Nilsson, Fredrik ; Fagerlund, Magnus ; Körner, Jonas |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 5, p. 396-414
|
| Subject: | Konsumgüterindustrie | Consumer goods industry | Elektronisches Produkt | Electronic product | Verpackung | Packaging | Vertrieb | Physical distribution |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009767788