Go Green! Should Environmental Messages Be So Assertive?
Year of publication: |
2012
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Authors: | Kronrod, Ann ; Grinstein, Amir ; Wathieu, Luc |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 1, p. 95-103
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Saved in:
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