God and mammon : the influence of religiosity on brand connections
Year of publication: |
2010
|
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Authors: | Rindfleisch, Aric ; Wong, Nancy ; Burroughs, James E. |
Published in: |
The connected customer : the changing nature of consumer and business markets. - New York, NY [u.a.] : Routledge, ISBN 978-1-84872-837-0. - 2010, p. 163-201
|
Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenartikel | Brand | Religion |
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