Going against the flow : the effects of dynamic sensorimotor experiences on consumer choice
Year of publication: |
April 2018
|
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Authors: | Kwon, Mina ; Adaval, Rashmi |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2018, 6, p. 1358-1378
|
Subject: | sensory motor experiences | embodied cognition | choice | affect | norms | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Experiment |
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