Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Rein Demunter and Joke Bauwens
| Year of publication: |
2023
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|---|---|
| Authors: | Demunter, Rein ; Bauwens, Joke |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 4, p. 1219-1241
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| Subject: | Advertising effectiveness | Advertising reception | Gay marketing | Gay-themed advertising | LGBTQ | Minority-oriented advertising | Sexual minorities | Target advertising | Target marketing | Werbung | Advertising | Zielgruppe | Target group | Werbewirkung | Advertising effects | Sexualität | Sexuality | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Homosexualität | Homosexuality | Belgien | Belgium |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2020-0847 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252274