The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of websites and apps
Year of publication: |
2016
|
---|---|
Authors: | Idemudia, Efosa C. |
Published in: |
International journal of information technology and management : IJITM. - Genève : Inderscience Enterprises, ISSN 1461-4111, ZDB-ID 2262721-2. - Vol. 15.2016, 3, p. 195-226
|
Subject: | e-commerce | target advertising | visual display principles | visual perception theory | online ads | click-through rates | advertising network | social media firms | app development | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Werbewirkung | Advertising effects | Website | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Werbung | Advertising | Mobile Anwendung | Mobile application |
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