Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Year of publication: |
2021
|
---|---|
Authors: | Dolega, Les ; Rowe, Francisco ; Branagan, Emma |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-11
|
Subject: | Digital marketing | Retail | Social media | Time series modelling | Online-Marketing | Internet marketing | Social Web | Social web | Einzelhandel | Retail trade | Website | Digitalisierung | Digitization |
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