Going global : an information sourcebook for small and medium-sized businesses
Susan C. Awe
| Year of publication: |
c 2009
|
|---|---|
| Authors: | Awe, Susan C. |
| Publisher: |
Santa Barbara, Calif. [u.a.] : Libraries Unlimited |
| Subject: | KMU | SME | Internationale Geschäftsbeziehungen | International business | Internationaler Markteintritt | International market entry | Internationales Management | International management | Geschäftsmodell | Business model | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 265 p. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index Why get into international trade -- Research, statistics, and information gathering -- Market analysis/competitive strategy -- Approaches to exporting/importing -- Basics of setting up an international business -- The entering the world of international selling or franchising -- Sustaining and managing international trade ventures -- The internet and selling globally. 0908 |
| ISBN: | 978-1-59158-651-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003840815