Going undercover : online domestic tourism marketing communication in closed and open Facebook groups
Osnat Roth-Cohen and Tamar Lahav
| Year of publication: |
2019
|
|---|---|
| Authors: | Roth-Cohen, Osnat ; Lahav, Tamar |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 25.2019, 3, p. 349-362
|
| Subject: | Disclosed/undisclosed messages | Facebook | marketing communication | netnography | SMEs | tourism | Social Web | Social web | Marketingmanagement | Marketing management | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | KMU | SME | Tourismus | Tourism | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766718796054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012165873