Good and guilt-free : the role of self-accountability in influencing preferences for products with ethical attributes
Year of publication: |
2013
|
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Authors: | Peloza, John ; White, Katherine ; Shang, Jingzhi |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 1, p. 104-119
|
Subject: | Marketingmanagement | Marketing management | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Nordamerika | North America |
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