Good Food Marketing : zehn Beiträge aus der Praxis für erfolgreiches Food Marketing
Andreas Peters
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Peters, Andreas |
| Institutions: | Deutscher Fachverlag (publisher) |
| Publisher: |
Frankfurt am Main : dfv Mediengruppe Fachbuch |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Ernährungsverhalten | Eating habit | Sozialer Wandel | Social change | Ernährungsindustrie | Food industry | Deutschland | Germany | Lebensmittelwirtschaft | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 168 Seiten Illustrationen 24 cm x 17 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| ISBN: | 3-86641-315-7 ; 978-3-86641-315-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011474629