Good for business : the rise of the conscious corporation
Andrew Benett; Cavas Gobhai; Ann O'Reilly; Greg Welch
| Year of publication: |
2009
|
|---|---|
| Authors: | Benett, Andrew ; Gobhai, Cavas ; O'Reilly, Ann ; Welch, Greg |
| Publisher: |
New York, NY : Palgrave Macmillan |
| Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Corporate Social Responsibility | Corporate social responsibility | Corporate Identity | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 239 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- Vision, shmision-getting real with a useful statement of direction -- Living the USOD : embedding and sustaining it -- Maximizing tomorrow's brand value by living clear values today -- Appendix: Findings from Euro RSCG worldwide's the future of the corporate brand and the future of shopping studies. 0909 |
| ISBN: | 978-0-230-61687-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003822844