Goodwill and dynamic advertising strategies
Year of publication: |
2006
|
---|---|
Authors: | Doganoglu, Toker ; Klapper, Daniel |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 4.2006, 1, p. 5-29
|
Publisher: |
Springer |
Subject: | Advertising | Goodwill | Markov perfect equilibrium | Dynamic oligopoly |
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