Google analytics as a prosumption tool for web analytics
Year of publication: |
[2017]
|
---|---|
Authors: | Palonka, Joanna ; Lora, Marcin ; Oziębło, Tomasz |
Published in: |
The analytics process : strategic and tactical steps. - Boca Raton : CRC Press, ISBN 978-1-4987-8464-1. - 2017, p. 127-143
|
Subject: | Google LLC | Webanalyse | Web analytics | Datenerhebung | Data collection | Suchmaschine | Search engine |
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