Gossip in social networking sites : why people chitchat about ad campaigns
Shintaro Okazaki, Natalia Rubio and Sara Campo
| Year of publication: |
2014
|
|---|---|
| Authors: | Okazaki, Shintaro ; Rubio Benito, Natalia ; Campo, Sara |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 56.2014, 3, p. 317-340
|
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384690